Immortal Bar Privacy Policy

Effective date: September 7, 2025
Website: www.immortalbar.com (“Site”)
Brand: Immortal Bar (“Immortal Bar,” “we,” “us,” or “our”)

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site, make a purchase, subscribe to our communications, engage with our social media, or otherwise interact with us. By using the Site, you agree to this Policy.
If you have questions or want to exercise your privacy rights, contact us at privacy@immortalbar.com.

1) What we collect
We collect information from you and about you in the following categories:
A. Identifiers & contact details
Name, email address, shipping/billing address, phone number, account login details.
B. Commercial information
Products viewed, cart items, purchase history, payment method type (tokenized by our payment processor), subscription status, discount codes used.
C. Internet or device activity
IP address, device and browser type, pages viewed, time on site, referral URLs, approximate location (derived from IP), and interactions with emails or SMS (e.g., opens, clicks).
D. Inferences & preferences
Product interests, communication preferences, and segments created to personalize offers.
E. User-generated content
Product reviews, testimonials, survey responses, and any content you post or submit.
F. Sensitive data
We do not seek to collect sensitive personal information (e.g., precise geolocation, health data). Please do not submit health information. Our products are not medical devices and our Site is not subject to HIPAA.
Sources of information. We collect information directly from you (e.g., checkout, forms), automatically via cookies/pixels, and from service providers and partners (e.g., analytics, advertising, payment, fulfillment).

2) How we use your information
We use your information to:

Provide and improve the Site and services (process orders, payments, shipping, returns, account management, troubleshooting).
Communicate with you (transactional messages about your orders; marketing emails/SMS if you opt in; important policy updates).
Personalize your experience (recommendations, saved carts, content, and offers).
Analytics and performance (measure traffic and campaign performance, debug, and secure our systems).
Compliance, security, and fraud prevention (verify identity, detect malicious activity, enforce terms, meet legal obligations).

We process your information on various legal bases, including contract performance, legitimate interests (e.g., security, marketing to existing customers), your consent (e.g., for certain cookies/SMS/email marketing where required), and compliance with laws.

3) Cookies, pixels, and tracking
We and our partners use cookies, SDKs, and similar technologies to operate the Site, remember your preferences, analyze usage, and deliver/measure ads on and off the Site. Examples include analytics tools and advertising pixels that help us understand performance and show you more relevant products.
Your choices:

Manage cookie preferences via your browser or device settings; blocking some cookies may affect Site functionality.
Some browsers and extensions offer a Global Privacy Control (GPC) signal. Where required by law, we treat a valid GPC as a request to opt out of “sale”/“sharing”/targeted advertising on this browser.
You can also contact us to adjust advertising preferences (see Section 8).

4) How we disclose information
We disclose personal information to:

Service providers/contractors who help us run the business (e.g., website hosting/e-commerce platform, payment processors, fraud tools, shipping/fulfillment, customer support, email/SMS platforms, analytics, and advertising partners). They are contractually obligated to use your information only to provide services to us.
Advertising and analytics partners to measure performance and, where permitted, to personalize ads (“sharing”/“targeted advertising” under some state laws).
Business transfers in connection with a merger, acquisition, or asset sale.
Legal and safety when required by law, subpoena, or to protect rights, safety, and security.

We do not disclose full payment card numbers to Immortal Bar; those are handled by our payment processor.

5) SMS and email marketing
If you sign up for SMS or email marketing, you consent to receive messages from us at the number or email you provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. You can opt out at any time:

SMS: reply STOP to cancel or HELP for help.
Email: click the unsubscribe link in any email.

We may use tracking technologies in emails/SMS to understand engagement (e.g., opens, clicks) and improve relevance.

6) Retention
We keep personal information as long as needed for the purposes described above, including:

For orders: typically 7 years to comply with tax, accounting, and legal requirements.
For marketing: until you opt out or after a period of inactivity (typically 24–36 months) unless a longer period is required or permitted by law.
We then delete or de-identify information in accordance with our retention policies.

7) Security
We use administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure; you are responsible for keeping your account credentials confidential and for using a secure connection when browsing.

8) Your privacy choices & rights
Email/SMS preferences

Unsubscribe using the links or instructions in our messages, or email privacy@immortalbar.com.

Cookies/ads

Control cookies in your browser settings.
Use GPC where available.
Request that we limit use of your information for targeted advertising (see “U.S. State Rights” below).

Access, deletion, correction, portability
Depending on where you live, you may have rights to request:

Access/know the personal information we hold about you,
Delete your information,
Correct/rectify inaccurate information,
Portability of certain information in a usable format,
Opt out of targeted advertising, “sale”/“sharing” of personal information, and certain profiling.

We will not discriminate against you for exercising privacy rights.
How to submit a request: Email privacy@immortalbar.com with your name, email (and phone if applicable), and the nature of your request. We may need to verify your identity (e.g., email verification). You may authorize an agent to submit a request on your behalf where allowed by law.
Appeals: If we deny your request, you may appeal by replying to our decision email; we’ll explain our reasoning and how to contact your state attorney general if you remain unsatisfied.

9) U.S. state privacy disclosures (including California)
This section applies to residents of California, Colorado, Connecticut, Utah, Virginia, and other states with similar laws.
Notice at Collection (California):
We collect the categories listed in Section 1 (Identifiers, Commercial Information, Internet/Device Activity, Inferences, User-generated Content). We use them for the purposes in Section 2 and disclose them as described in Section 4. We do not knowingly collect or process “sensitive personal information” for the purpose of inferring characteristics. We retain information as described in Section 6.
“Sale”/“Sharing”/Targeted Advertising:
We may “sell” or “share” (as defined under California law) or use personal information for targeted advertising when we allow advertising and analytics partners to collect data via cookies/pixels. You can opt out by:

Enabling GPC in your browser (honored where required), and/or
Emailing privacy@immortalbar.com with subject “Opt-Out of Sale/Sharing.”

Your California rights:

Right to Know, Delete, Correct, Opt Out of Sale/Sharing, Limit Use/Disclosure of Sensitive PI (not applicable as we don’t use it to infer characteristics), and Non-Discrimination.
Shine the Light (CA Civ. Code §1798.83): You may request a list of third parties to whom we disclosed personal information for their direct marketing in the prior year and the categories disclosed. Email us with “Shine the Light Request.”

Authorized agents & verification: We will verify requests and may require proof of authorization for agent submissions.
Financial incentives: If we offer a discount, rewards, or other benefits in exchange for your personal information (e.g., email/SMS sign-ups), we will describe the material terms at sign-up (e.g., value of the incentive, how to opt in/out). We reasonably estimate the value of your data based on the expense related to the offer and anticipated revenue. You may withdraw at any time.
Nevada: Nevada residents may opt out of “sale” by emailing privacy@immortalbar.com.

10) International users
Our Site is operated in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. and other countries with different data protection laws.
EEA/UK/Swiss users:

Controller: Immortal Bar (contact: privacy@immortalbar.com).
Legal bases: contract performance, legitimate interests, consent (where required), and legal obligations.
Transfers: We rely on appropriate safeguards for international transfers (e.g., Standard Contractual Clauses).
Your rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent at any time (without affecting prior processing). You may lodge a complaint with your local data protection authority.

11) Children’s privacy
The Site is intended for individuals 13 years and older (or the age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact privacy@immortalbar.com to request deletion.

12) Third-party links and social features
The Site may link to third-party websites, apps, or services (including social media). Their privacy practices are governed by their own policies, not this one. Please review their policies before providing information.

13) Changes to this Policy
We may update this Policy from time to time. The “Effective date” above reflects the latest revision. Material changes will be posted on the Site and, where required, we’ll notify you and/or seek your consent.

14) Contact us
Questions or requests about this Policy or your personal information:
Email: privacy@immortalbar.com